Free account with 50 credits on sign-up. Credit packs: Starter 300 credits for $15, Growth 1,200 credits for $49, Scale 4,000 credits for $129. Auto-Publish add-on $19 for 30 days. Individual actions cost 1-15 credits; static ads from 2 credits, AI images 5 credits, video from 2-7 credits per second
Key features
First-person video capture with head, helmet or chest-mounted cameras
Dual-reviewed annotation of tasks, tools, objects and outcomes
Privacy processing including face and text removal before release
Documented protocols agreed before recording begins
Contributor consent tracking and payment per accepted hour
Provenance records with capture context, protocol version and processing history
Evaluation, research, commercial and enterprise licence tiers
Custom dataset collection for specified tasks and environments
Formats: MP4 video, Parquet tables, JSON manifest
Immutable, versioned releases for reproducible experiments
AI ad copywriting in multiple formats with brand voice
Image generation with Grok Imagine
Video ads creation and finishing with captions and voiceover
Translation into 40 languages with layout support for right-to-left text
Social calendar with approval queue and auto-publish to Facebook, Instagram, YouTube and LinkedIn
AI CMO test tracker for analyzing ad performance
Print-on-demand design and listing generation
UGC creator with lip-synced talking creator videos
Team workspaces with shared credits and no per-seat fees
API access for AI agents and custom integrations
What makes it different
Real-world field recordings from skilled professionals instead of lab or simulated data
Includes failure and recovery episodes with explicit outcome state labels
Contributors are paid upfront agreed rates with transparent review decisions
Quality assurance with sample re-annotation and written acceptance criteria
ISO 27001 and SOC 2 Type II certification in progress
No subscription required; pay only for what you create with credits that never expire
Single brand kit ensures consistent voice across all channels and content types
Automatic refunds if AI requests fail
One-click publishing to multiple social channels and integrations
Complete creative pipeline from product catalog to posted ad in three steps
Curatrix
E-Splice AI