| What it does | No-code AI website assistant that learns your site in 2 minutes
| Amharic-first AI assistants and official government knowledge for Ethiopia
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| Stage | Startup
| Startup
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| Founded | 2026
| 2025
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| Based in | Not given
| ET
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| Pricing model | Freemium
| Freemium
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| Pricing | Essential $19/month (1,000 messages/month, 1 AI Assistant), Corporate $49/month (100,000 messages/month, up to 3 AI Assistants), Enterprise $99/month (250,000 messages/month, up to 5 AI Assistants). All plans include 7-day free trial.
| Free to try with daily limits; Business and Government plans available on request
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| Key features | - Automatic website crawler indexes content in under 2 minutes
- Multi-language support with auto-detection for 100+ languages
- Seamless human agent handoff for complex inquiries
- Automated lead capture collecting emails and contact information
- Support for multiple content types including PDFs, Word docs, and web pages
- One-line script integration for any website or CMS
- Knowledge base auto-sync when website content changes
- White-label customization for agencies
- AI testing lab for sandboxed conversation simulation before deployment
| - Bini citizen assistant for everyday questions about passports, IDs, taxes, courts, land, utilities and Addis Ababa life
- Dr Afiya health guidance with Ministry of Health documents and emergency detection
- Asmat legal information from proclamations and regulations with cited articles
- MCP connector to use BinaSmart in ChatGPT, Claude, Gemini and Perplexity
- Knowledge API to query government-services index with ranked passages and source links
- Owner dashboard for AI-assisted business management of tenants, orders, bookings and invoices
- Embeddable chat widget for branded Amharic assistant on websites
- Bini Browser Chrome extension for navigating government and business websites
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| What makes it different | - Fully trained AI in 2 minutes with zero manual setup required
- Source-grounded responses that never hallucinate or fabricate answers
- Simple, transparent pricing with no per-seat or per-resolution fees
- Free instant demo on your website with zero signup required
- Official integrations with major platforms like WordPress, Shopify, Webflow, and Wix
| - Built in Ethiopia, Ethiopian-owned and Amharic-first
- Works inside ChatGPT, Claude, Gemini and Perplexity without installation
- Private document deployment available for banks and government offices
- Customizable assistants trained on your own documents and knowledge
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| Free plan | Not given
| Not given
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| Open source | Not given
| Not given
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| Platforms | Not given
| Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 46 ▲ +1 (up) since last check | 8 ▲ +2 (up) since last check |
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| Trust Flow (Majestic) | 8 | 5 |
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| Citation Flow (Majestic) | 22 | 15 |
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| Referring domains (Majestic) | 39 | 31 |
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BinaSmart AI