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BOTFAY vs subba

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

BOTFAY compared with subba
Detail BOTFAYsubba logo subba
What it doesUnified business messaging and AI-powered customer automation AI receptionist for local businesses that answers calls and messages, books customers into your diary and takes payment
StageNot given Not given
FoundedNot given Not given
Based inUA GB
Pricing modelFree Freemium
PricingNot given Free for 30 days, then Starter £9.99/month (50 AI enquiries), Pro £49.99/month (300 AI enquiries), or Studio £99.99/month (750 AI enquiries). Texts add-on from £9.99/month (250 texts). Phone add-on from £29.99/month (100 minutes). Website design and build £200 one-off, plus £10/month hosting on Star
Key features
  • Unified inbox for multiple messengers
  • AI-powered automated customer responses
  • Knowledge Base for AI agent training
  • Human operator escalation
  • Support for WhatsApp and Telegram
  • Web and mobile applications
  • Instagram and Facebook Messenger integration
  • Website chat integration
  • Multi-language support
  • AI-powered call, chat and contact form answering in seconds
  • Online booking with real diary integration and no double-bookings
  • Stripe payment processing for deposits and full payments at booking
  • Email and SMS reminders that reduce no-shows
  • Customer CRM with booking history, notes and tasks
  • Automatic Google review requests after appointments
  • Membership plans for regulars with automatic billing
  • Built-in or embeddable booking website option
  • Unlimited team members with role-based alerts
What makes it different
  • All business messengers in one app
  • 24/7 AI customer responses
  • Automated lead qualification
  • No payment card storage
  • Answers and books customers automatically, day and night, in your voice
  • No setup fee, free for 30 days, month-to-month billing with no contract
  • Payments go directly to your own Stripe account, not held by the service
  • Works with your existing website or subba builds one for you
  • Covers 50+ types of local businesses from salons to trades to restaurants
Community votes00
DR (Domain Rating by Ahrefs)3 no change since last check72 +2 (up) since last check
Trust Flow (Majestic)19
Citation Flow (Majestic)2122
Referring domains (Majestic)1444

5 details filled in for both companies.

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