| What it does | Amharic-first AI assistants and official government knowledge for Ethiopia
| Free AI character chat and roleplay with no sign-up
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| Stage | Startup
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| Founded | 2025
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| Based in | ET
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| Pricing model | Freemium
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| Pricing | Free to try with daily limits; Business and Government plans available on request
| Free: Hojicha unlimited, 3 Matcha replies a day in most countries, free and unlimited direct messages with any character, short ads. Teasa Basic: $9.90 per month, no ads, 1,000 Matcha replies a week. Teasa Pass: $14.99 per month at beta price (or $4.99 per week), Matcha and Earl Grey unlimited, web
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| Key features | - Bini citizen assistant for everyday questions about passports, IDs, taxes, courts, land, utilities and Addis Ababa life
- Dr Afiya health guidance with Ministry of Health documents and emergency detection
- Asmat legal information from proclamations and regulations with cited articles
- MCP connector to use BinaSmart in ChatGPT, Claude, Gemini and Perplexity
- Knowledge API to query government-services index with ranked passages and source links
- Owner dashboard for AI-assisted business management of tenants, orders, bookings and invoices
- Embeddable chat widget for branded Amharic assistant on websites
- Bini Browser Chrome extension for navigating government and business websites
| - Play interactive stories with multiple AI characters in a cast
- Direct message any AI character one-on-one
- Relationship milestones track connection progress with characters
- Creator-written quests earn up to 50 gold per story
- Four chat styles: Hojicha, Matcha, Earl Grey and Oolong
- Character voices with 2-4 hours monthly on paid plans
- Create your own AI characters and stories in Creator Studio
- Import Character.AI chats and characters
- Web lookup for characters to search and share sources
- Play 4,137 stories in English across 9 languages
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| What makes it different | - Built in Ethiopia, Ethiopian-owned and Amharic-first
- Works inside ChatGPT, Claude, Gemini and Perplexity without installation
- Private document deployment available for banks and government offices
- Customizable assistants trained on your own documents and knowledge
| - No sign-up required to start playing
- Completely free with unlimited direct messages
- Characters remember you and grow closer through relationship milestones
- Interactive stories with player agency and multiple characters
- Available across web, iOS, Android and Windows
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 8 ▲ +2 (up) since last check | 16 ▼ −1 (down) since last check |
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| Trust Flow (Majestic) | 5 | 13 |
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| Citation Flow (Majestic) | 15 | 34 |
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| Referring domains (Majestic) | 31 | 61 |
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BinaSmart AI
Teasa