| What it does | Amharic-first AI assistants and official government knowledge for Ethiopia
| AI phone assistant that answers calls, clarifies inquiries, and hands over to your team
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| Stage | Startup
| Startup
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| Founded | 2025
| 2025
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| Based in | ET
| DE
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| Pricing model | Freemium
| Freemium
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| Pricing | Free to try with daily limits; Business and Government plans available on request
| Pay as you Go: 0.35 € per minute without base fee; Advanced: 249 € per month (annual contract) or 299 € monthly, 1,250 minutes included; Scale: 449 € per month (annual contract) or 499 € monthly, 3,000 minutes included; Enterprise: from 0.15 € per minute; additional chat messages at 0.006 € each, SM
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| Key features | - Bini citizen assistant for everyday questions about passports, IDs, taxes, courts, land, utilities and Addis Ababa life
- Dr Afiya health guidance with Ministry of Health documents and emergency detection
- Asmat legal information from proclamations and regulations with cited articles
- MCP connector to use BinaSmart in ChatGPT, Claude, Gemini and Perplexity
- Knowledge API to query government-services index with ranked passages and source links
- Owner dashboard for AI-assisted business management of tenants, orders, bookings and invoices
- Embeddable chat widget for branded Amharic assistant on websites
- Bini Browser Chrome extension for navigating government and business websites
| - Call analysis: automatically evaluates conversations and transfers inquiries, contact details and urgency to CRM, ticketing or workflows
- Internal dashboard chat for simulating calls and testing knowledge database
- Outbound calling: scheduled or event-based calls with clean tracking
- Personal call transfer to the right contact person
- Call transcripts: all conversations documented, traceable and exportable
- Widgets for simple interfaces leading callers to the AI assistant
- Knowledge database: answers from your own know-how, versioned and controllable
- Support for 10+ languages including German and Swiss German
- On-Premises deployment option on customer's Linux and Docker infrastructure
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| What makes it different | - Built in Ethiopia, Ethiopian-owned and Amharic-first
- Works inside ChatGPT, Claude, Gemini and Perplexity without installation
- Private document deployment available for banks and government offices
- Customizable assistants trained on your own documents and knowledge
| - No OpenAI or US AI subprocessors in conversation processing
- Cloud hosting in Germany with GDPR and EU AI Act compliance
- No AI training with customer data
- Setup in minutes without technical knowledge required
- 50 free minutes for testing without credit card
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| Free plan | Not given
| Not given
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| Open source | Not given
| Not given
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| Platforms | Not given
| Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 8 ▲ +2 (up) since last check | 35 ● no change since last check |
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| Trust Flow (Majestic) | 5 | 12 |
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| Citation Flow (Majestic) | 15 | 26 |
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| Referring domains (Majestic) | 31 | 44 |
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BinaSmart AI
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