| What it does | Amharic-first AI assistants and official government knowledge for Ethiopia
| AI marketer that takes your marketing from strategy to execution across 8000+ platforms and tools
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| Stage | Startup
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| Founded | 2025
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| Based in | ET
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Free to try with daily limits; Business and Government plans available on request
| Free: 500 credits one time, no card required. Starter: $50/month with 1,000 credits/month. Pro: $300/month with 6,000 credits/month (most popular). Scale: $1,000/month with 20,000 credits/month. Top-up credits available, with optional auto-recharge doubling the value. Done-for-you managed service fr
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| Key features | - Bini citizen assistant for everyday questions about passports, IDs, taxes, courts, land, utilities and Addis Ababa life
- Dr Afiya health guidance with Ministry of Health documents and emergency detection
- Asmat legal information from proclamations and regulations with cited articles
- MCP connector to use BinaSmart in ChatGPT, Claude, Gemini and Perplexity
- Knowledge API to query government-services index with ranked passages and source links
- Owner dashboard for AI-assisted business management of tenants, orders, bookings and invoices
- Embeddable chat widget for branded Amharic assistant on websites
- Bini Browser Chrome extension for navigating government and business websites
| - Connects 8,000+ marketing tools and platforms via API
- 50+ proven marketing playbooks with documented results
- AI-built strategy tailored to your ideal customer profile
- Executes across email, social, ads, SEO, and outreach channels
- Separate strategy and memory per client with no context bleed
- Campaign reporting tied to business outcomes not activity
- Monetize custom playbooks by sharing with other users
- Full visibility and override capability on all work
- Built-in agents for Reddit, X, and LinkedIn execution
- Credits-based system with no expiration
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| What makes it different | - Built in Ethiopia, Ethiopian-owned and Amharic-first
- Works inside ChatGPT, Claude, Gemini and Perplexity without installation
- Private document deployment available for banks and government offices
- Customizable assistants trained on your own documents and knowledge
| - Combines strategy and execution in one platform instead of requiring separate discovery and tool setup
- Measures results against revenue impact not just activity metrics
- Full marketing capability without hiring agency or first marketing employee
- Each campaign sprint learns and improves from previous ones
- Free trial with real work (500 credits) not just a demo experience
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 8 ▲ +2 (up) since last check | 27 ● no change since last check |
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| Trust Flow (Majestic) | 5 | 6 |
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| Citation Flow (Majestic) | 15 | 29 |
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| Referring domains (Majestic) | 31 | 142 |
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BinaSmart AI
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