Amharic-first AI assistants and official government knowledge for Ethiopia
AI phone platform for Shopify ecommerce with inbound voice agents and outbound power dialer
Stage
Startup
Startup
Founded
2025
2024
Based in
ET
US
Pricing model
Freemium
Freemium
Pricing
Free to try with daily limits; Business and Government plans available on request
Free plan available with no credit card required until provisioning a phone number. Paid plans start at $60/month for 400 minutes. Pricing based on credit system: $0.10 per call minute, $0.016 per SMS, $0.30 per AI voice agent minute. Unlimited seats and agents included in all plans. Extra phone num
Key features
Bini citizen assistant for everyday questions about passports, IDs, taxes, courts, land, utilities and Addis Ababa life
Dr Afiya health guidance with Ministry of Health documents and emergency detection
Asmat legal information from proclamations and regulations with cited articles
MCP connector to use BinaSmart in ChatGPT, Claude, Gemini and Perplexity
Knowledge API to query government-services index with ranked passages and source links
Owner dashboard for AI-assisted business management of tenants, orders, bookings and invoices
Embeddable chat widget for branded Amharic assistant on websites
Bini Browser Chrome extension for navigating government and business websites
24/7 AI voice agent with Shopify context for inbound calls
Power dialer for outbound campaigns
SMS checkout links during calls
Full customer context on every call
Unified inbox for calls, SMS and MMS
Revenue attribution and analytics
Order tracking and returns processing
Smart escalation to humans
Native Shopify integration
Unlimited seats and agents
What makes it different
Built in Ethiopia, Ethiopian-owned and Amharic-first
Works inside ChatGPT, Claude, Gemini and Perplexity without installation
Private document deployment available for banks and government offices
Customizable assistants trained on your own documents and knowledge
Built specifically for Shopify with automatic product and order sync
AI resolves 70-80% of inbound calls without human intervention
Fast setup in minutes, not weeks
Month-to-month with no minimum commitment or cancellation fees
Revenue attribution on every call down to the dollar
BinaSmart AI
Consio