| What it does | Amharic-first AI assistants and official government knowledge for Ethiopia
| AI concierge for your website that answers visitor questions from your own content and shows exactly where to click
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| Stage | Startup
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| Founded | 2025
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| Based in | ET
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| Pricing model | Freemium
| Paid
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| Pricing | Free to try with daily limits; Business and Government plans available on request
| 0.01 EUR per answer, 0.02 EUR per scanned page. First 50 answers free per account, first scan of each site free. Prepaid credit with no expiration, no subscriptions, no plans.
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| Key features | - Bini citizen assistant for everyday questions about passports, IDs, taxes, courts, land, utilities and Addis Ababa life
- Dr Afiya health guidance with Ministry of Health documents and emergency detection
- Asmat legal information from proclamations and regulations with cited articles
- MCP connector to use BinaSmart in ChatGPT, Claude, Gemini and Perplexity
- Knowledge API to query government-services index with ranked passages and source links
- Owner dashboard for AI-assisted business management of tenants, orders, bookings and invoices
- Embeddable chat widget for branded Amharic assistant on websites
- Bini Browser Chrome extension for navigating government and business websites
| - Answers only from your own website content
- Sees visible text on the page visitor is viewing
- Highlights exact elements to click, step by step
- Replies in visitor's language
- One script tag installation, no code changes required
- No cookies set by the widget
- Prepaid credit with no expiration
- Works with WordPress, Shopify, Webflow, Squarespace, Wix, Framer, custom HTML and SPAs
- Full white-label customization with colors and branding
- Dashboard with conversation history and weekly AI report
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| What makes it different | - Built in Ethiopia, Ethiopian-owned and Amharic-first
- Works inside ChatGPT, Claude, Gemini and Perplexity without installation
- Private document deployment available for banks and government offices
- Customizable assistants trained on your own documents and knowledge
| - Sees the page your visitor is on and points to the exact button they need next, unlike generic chatbots
- Pays for answers, not tokens - long pages and detailed replies cost the same as short ones
- Installs with one script tag, no plugin or code changes on any platform
- Visitor stays in control - concierge guides but visitor chooses what to click
- No charge for mistakes - retries, follow-ups and escalations are free
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 8 ▲ +2 (up) since last check | 1 ▲ +1 (up) since last check |
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| Trust Flow (Majestic) | 5 | 0 |
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| Citation Flow (Majestic) | 15 | 17 |
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| Referring domains (Majestic) | 31 | 4 |
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BinaSmart AI
AskMyWebsite AI