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BadMars vs Cognumi

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

BadMars compared with Cognumi
DetailBadMars logo BadMarsCognumi logo Cognumi
What it doesFail here first. AI-native managed operations for service businesses
StageStartup Not given
Founded2026 Not given
Based inRO GB
Pricing modelFreemium Paid
PricingNot given Setup fee: £350–£500 (one-time). Monthly retainer from £750/month: Essentials plan £750/month for one managed workflow; Growth plan £1,200/month for multiple workflows; Advanced plan £2,000+/month for full operations coverage.
Key features
  • Panel of 12 hostile specialists trained to find different failure modes
  • Verbatim anchoring of every finding to your document
  • Score computed by formula based on failure severity and probability
  • The Frog: identification of the one critical problem to fix first
  • Debrief debate feature to argue back with evidence
  • Available in Claude and ChatGPT
  • Android app for mobile access
  • Program tracking across multiple missions and frog history
  • 48-hour full refund guarantee on first Landing
  • Capture enquiries from website, email, chat, or WhatsApp 24/7
  • Respond to common questions using approved business information
  • Qualify leads by collecting customer details and identifying intent, urgency, and service fit
  • Apply human oversight to uncertain, sensitive, or high-value cases
  • Execute actions including booking, routing, follow-ups, and document collection
  • Deliver ready-to-act lead summaries with all details structured for immediate handover
  • Automated appointment booking and callback routing
  • Review management and automated review request campaigns
  • Client intake and automated document collection
  • Weekly workflow performance review and continuous improvement
What makes it different
  • Ranked findings with concrete next steps, not opinions
  • Start free, upgrade after seeing results
  • Managed service, not software — we run the workflow and bear operational responsibility, not you
  • Human-in-the-loop by design with automatic escalation of sensitive and regulated enquiries
  • Outcome-based pricing reflects value delivered, not features or hours
  • Start with a focused pilot — prove value with one workflow before expanding
  • Approved knowledge base ensures AI responds only from verified business information, no AI guessing
Community votes00
DR (Domain Rating by Ahrefs)7 no change since last checkNot checked yet −1 (down) since last check
Trust Flow (Majestic)25
Citation Flow (Majestic)1519
Referring domains (Majestic)58

5 details filled in for both companies.

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