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Attention Insight vs Popcraft

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Attention Insight compared with Popcraft
DetailAttention Insight logo Attention InsightPopcraft logo Popcraft
What it doesAI-powered attention heatmaps for design validation without eye-tracking labs AI-powered creative generation platform for videos, images, audio, and avatars
StageNot given Not given
FoundedNot given Not given
Based inNot given SG
Pricing modelFreemium Freemium
PricingBasic: €29/month (or €23/month billed annually); Pro: €119/month (or €95/month billed annually); Hero: €299/month (or €250/month billed annually); Enterprise: custom pricing. All plans include 1 credit for 1 image test, 1 URL (up to 3 sections), 1 AI recommendation, or 1 second of video testing. Free: 100 credits, no credit card required. Starter: $4.99/mo (or $59.88/yr), 1,000 credits/mo. Plus: $35/mo or $27/mo annual ($324/yr), 4,000 credits/mo. Pro: $99/mo or $50/mo annual ($600/yr), 12,000 credits/mo with 40% off Seedance. Max: $229/mo or $109/mo annual ($1,308/yr), 28,000 credits/mo wi
Key features
  • Attention Heatmaps showing where users focus on designs with warmer colors for high-attention areas
  • Focus Map revealing which parts are noticed within the first 3-5 seconds
  • Focus Score measuring attention concentration level
  • Integrations with Figma, Chrome, Adobe Express, Photoshop and InDesign
  • Text to video generation
  • Photo animation and motion synthesis
  • Image editing with AI
  • Video restyling and extension
  • AI voiceovers and text-to-speech
  • AI avatar creation with lip sync
  • 4K upscaling
  • AI Agent for production workflows
  • Integration with Claude, ChatGPT and Cursor
What makes it different
  • AI accuracy up to 96% compared to real eye-tracking studies without requiring participants
  • Trained on 5.5+ million real eye-tracking fixations from neuromarketing research
  • Pre-launch validation across design tools including websites, ads, products and videos
  • Defend design decisions with data-backed attention metrics and comparisons
  • All leading AI models in one platform—no switching between tools
  • Real-time team collaboration on projects
  • Transparent pricing with no hidden costs
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)71 no change since last check5 +1 (up) since last check
Trust Flow (Majestic)166
Citation Flow (Majestic)3717
Referring domains (Majestic)122459

5 details filled in for both companies.

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