Attention Insight vs Instories

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Attention Insight compared with Instories
Detail	Attention Insight	Instories
What it does	AI-powered attention heatmaps for design validation without eye-tracking labs	AI-powered platform for creating animated stories and social videos
Stage	Not given	Established
Founded	Not given	2018
Based in	Not given	CY
Pricing model	Freemium	Freemium
Pricing	Basic: €29/month (or €23/month billed annually); Pro: €119/month (or €95/month billed annually); Hero: €299/month (or €250/month billed annually); Enterprise: custom pricing. All plans include 1 credit for 1 image test, 1 URL (up to 3 sections), 1 AI recommendation, or 1 second of video testing.	Free tier available with limited features; paid plans available for additional features and capabilities
Key features	Attention Heatmaps showing where users focus on designs with warmer colors for high-attention areas Focus Map revealing which parts are noticed within the first 3-5 seconds Focus Score measuring attention concentration level Integrations with Figma, Chrome, Adobe Express, Photoshop and InDesign	Over 300 stylish templates for stories, reels, shorts, and posts AI video generation with text-to-video scenes AI voiceover and auto-synced subtitles Auto-branding with logo, fonts, and colors AI script generator for business videos Team collaboration and commenting features Stock library with business-ready footage and icons Image generator and AI shorts creation Remove background tool Multi-format video export for social platforms
What makes it different	AI accuracy up to 96% compared to real eye-tracking studies without requiring participants Trained on 5.5+ million real eye-tracking fixations from neuromarketing research Pre-launch validation across design tools including websites, ads, products and videos Defend design decisions with data-backed attention metrics and comparisons	Daily trend reviews and content categories updated twice a week Virality Score to estimate post performance potential All-in-one platform combining design, AI, and business tools Used by 15 million users creating 30 million videos monthly
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	71 no change since last check	44 no change since last check
Trust Flow (Majestic)	16	5
Citation Flow (Majestic)	37	27
Referring domains (Majestic)	1224	262

5 details filled in for both companies.

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