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AppGoat vs BadMars

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

AppGoat compared with BadMars
DetailAppGoat logo AppGoatBadMars logo BadMars
What it doesApp store intelligence for your AI agent Fail here first.
StageNot given Startup
FoundedNot given 2026
Based inDE RO
Pricing modelFreemium Freemium
PricingFree: 250 credits/month, 25 tracked keywords, 3 watched apps, 1 connected app, US store data. Indie: $27/month or $267/year (2 months free), 10,000 credits/month, 2,500 tracked keywords, 25 watched apps, 3 connected apps, multi-country. Studio: $147/month or $1,467/year (2 months free), 75,000 credi Not given
Key features
  • Live App Store and Google Play data across 5M+ apps in 175 countries with daily chart and keyword rank updates
  • MCP server integration with Claude, ChatGPT, Cursor and other AI clients
  • Keyword research with ranking difficulty and demand metrics
  • Competitor watchlist with notifications for rank changes and metadata updates
  • AI-enriched review analysis tagged by topic and sentiment
  • Safe write layer with dry runs, diffs and approval flows for all actions
  • REST API with one-header authentication for scripts and CI/CD
  • Free App Audit tool checking title space, keyword opportunities and review issues
  • Apple Ads bid automation with CPI targeting
  • Ready-made playbooks for ASO, reviews, competitor digests and localization
  • Panel of 12 hostile specialists trained to find different failure modes
  • Verbatim anchoring of every finding to your document
  • Score computed by formula based on failure severity and probability
  • The Frog: identification of the one critical problem to fix first
  • Debrief debate feature to argue back with evidence
  • Available in Claude and ChatGPT
  • Android app for mobile access
  • Program tracking across multiple missions and frog history
  • 48-hour full refund guarantee on first Landing
What makes it different
  • Works inside your AI agent, not just as a dashboard
  • Your agent acts on data, not just reads it: dry runs with approval required before shipping
  • Pay-per-use pricing with no seat licenses, credits never expire on paid plans
  • Covers both App Store and Google Play with daily data refresh in 175 countries
  • Built for agents and scripts: same tools available as MCP server and REST API
  • Ranked findings with concrete next steps, not opinions
  • Start free, upgrade after seeing results
Community votes00
DR (Domain Rating by Ahrefs)33 +1 (up) since last check7 no change since last check
Trust Flow (Majestic)32
Citation Flow (Majestic)2115
Referring domains (Majestic)45

5 details filled in for both companies.

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