Free tier includes unlimited traces and previews. Pro Unlimited is $9.99 per month, billed monthly with cancel-anytime access to download in all formats (SVG, PDF, EPS, AI, DXF) and batch ZIP export.
Starter: $159 USD/month; Pro: $399 USD/month; Enterprise: Custom pricing. All plans include unlimited users and unlimited HTML demos. Annual billing available with 20% discount.
Key features
Converts JPG, PNG, WEBP, TIFF, BMP, GIF, ICO to SVG
Real editable vector paths with filled path elements
Export to SVG, PDF, EPS, AI and DXF formats
Sharp, Balanced and Compact tracing presets
Batch convert and download as ZIP
Handles up to 45 MB image uploads
Deterministic tracing engine with no third-party vectorizer
Pixel-perfect HTML/CSS captured demos with editing capabilities
Demo analytics and engagement tracking
Lead capture with CRM integration
Sandbox environments for live interactive exploration
Chrome extension for one-click recording
Custom branding and theming
Demo collections for shareable hubs
Howdy AI agent
What makes it different
Real vector paths, not bitmaps wrapped in SVG
No third-party vectorizer involved
Five export formats from one trace
Free tracing and preview without account requirement
No engineering support required to create demos
Edit UI elements after recording without engineering
Hands-on support from founding team included in paid plans
More affordable than competitors with fewer limitations