| What it does | AI assistant for client-facing teams that keeps client work from slipping through the cracks
| Amharic-first AI assistants and official government knowledge for Ethiopia
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| Stage | Startup
| Startup
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| Founded | 2025
| 2025
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| Based in | US
| ET
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| Pricing model | Free trial
| Freemium
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| Pricing | Starter: $29.99/month or $25/month billed annually. Pro: $44.99/month or $37.50/month billed annually. Team: $49.99/seat per month or $41.67/seat per month billed annually.
| Free to try with daily limits; Business and Government plans available on request
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| Key features | - Keeps track of what's waiting on you and others across multiple accounts
- Morning inbox brief by email or text showing what needs you and what is waiting on others
- Follow-ups and nudges for threads waiting on other people
- Extracts tasks and to-dos from email threads
- Drafts replies in your voice for approval before sending
- Reminders on web app, iOS app, by text, and by email
- Connects to 30+ apps including Gmail, Outlook, Slack, HubSpot, and Salesforce
- Runs routines and workflows on schedule or when matching mail arrives
- Team management console with shared skills and rules
| - Bini citizen assistant for everyday questions about passports, IDs, taxes, courts, land, utilities and Addis Ababa life
- Dr Afiya health guidance with Ministry of Health documents and emergency detection
- Asmat legal information from proclamations and regulations with cited articles
- MCP connector to use BinaSmart in ChatGPT, Claude, Gemini and Perplexity
- Knowledge API to query government-services index with ranked passages and source links
- Owner dashboard for AI-assisted business management of tenants, orders, bookings and invoices
- Embeddable chat widget for branded Amharic assistant on websites
- Bini Browser Chrome extension for navigating government and business websites
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| What makes it different | - Each teammate gets their own AI assistant on one shared company bill
- Drafts replies in your own voice based on your communication patterns, requiring approval before sending
- Automatically prioritizes email by urgency, sender importance, and action required language
- Reaches you multiple ways: web app, iPhone app, text message, Slack, and Claude
- Tracks follow-ups with increasing urgency flags to prevent messages from slipping through
| - Built in Ethiopia, Ethiopian-owned and Amharic-first
- Works inside ChatGPT, Claude, Gemini and Perplexity without installation
- Private document deployment available for banks and government offices
- Customizable assistants trained on your own documents and knowledge
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| Free plan | Not given
| Not given
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| Open source | Not given
| Not given
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| Platforms | Not given
| Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 51 ▲ +1 (up) since last check | 8 ▲ +2 (up) since last check |
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| Trust Flow (Majestic) | 8 | 5 |
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| Citation Flow (Majestic) | 37 | 15 |
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| Referring domains (Majestic) | 419 | 31 |
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BinaSmart AI