| What it does | AI FAQ app for websites and Shopify stores
| Amharic-first AI assistants and official government knowledge for Ethiopia
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| Stage | Not given
| Startup
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| Founded | Not given
| 2025
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| Based in | MK
| ET
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| Pricing model | Freemium
| Freemium
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| Pricing | Free plan: $0/month for 50 AI answers/month and 1 site. Starter: $12/month or $120/year ($10/month billed yearly) for 500 AI answers/month and 2 sites. Growth: $39/month or $390/year ($32.50/month billed yearly) for 1,500 AI answers/month and 5 sites. Premium: $99/month or $990/year ($82.50/month bi
| Free to try with daily limits; Business and Government plans available on request
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| Key features | - Inline FAQ with highlight-to-ask interface
- Self-improving FAQ that grows from visitor questions
- Weekly gap report of unanswered questions
- Lead capture from unanswered questions
- Shopify theme block and product FAQ integration
- MCP integration with Claude, ChatGPT and other assistants
- Works on WordPress, Webflow, Framer, Squarespace and any website
- Answers from site pages, help center and uploaded files
- Unlimited team members on all plans
- FAQ groups and pinned entries
| - Bini citizen assistant for everyday questions about passports, IDs, taxes, courts, land, utilities and Addis Ababa life
- Dr Afiya health guidance with Ministry of Health documents and emergency detection
- Asmat legal information from proclamations and regulations with cited articles
- MCP connector to use BinaSmart in ChatGPT, Claude, Gemini and Perplexity
- Knowledge API to query government-services index with ranked passages and source links
- Owner dashboard for AI-assisted business management of tenants, orders, bookings and invoices
- Embeddable chat widget for branded Amharic assistant on websites
- Bini Browser Chrome extension for navigating government and business websites
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| What makes it different | - Answers come only from your own pages, help center and files, not from external sources
- FAQ grows automatically from most-asked questions without manual curation
- Identifies gaps where your site couldn't answer visitor questions
- Capture leads from unanswered questions with visitor email addresses
| - Built in Ethiopia, Ethiopian-owned and Amharic-first
- Works inside ChatGPT, Claude, Gemini and Perplexity without installation
- Private document deployment available for banks and government offices
- Customizable assistants trained on your own documents and knowledge
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| Free plan | Not given
| Not given
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| Open source | Not given
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| Platforms | Not given
| Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 42 ▼ −1 (down) since last check | 8 ▲ +2 (up) since last check |
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| Trust Flow (Majestic) | 2 | 5 |
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| Citation Flow (Majestic) | 31 | 15 |
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| Referring domains (Majestic) | 34 | 31 |
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